Novosound Expands into Asia-Pacific Market, Establishes Key Partnerships in South Korea

Novosound, a Scottish company at the forefront of ultrasound technology, is taking a significant step by expanding into the Asia-Pacific (APAC) region, starting with South Korea. Known globally as a tech powerhouse, South Korea offers an ideal landscape for Novosound’s innovative solutions, with its rich environment of advanced industries and a deep commitment to technological progress.

The move aligns perfectly with Novosound’s expertise. Their Ceilidh system, designed for corrosion monitoring, is set to meet the demands of South Korea’s numerous refineries and petrochemical plants. Meanwhile, their Slanj platform, which integrates ultrasound sensors into consumer devices like smartwatches and smart rings, has already caught the attention of some of the region’s leading electronics companies.

The journey began in Songdo, a city that’s often described as the world’s first true smart city. Songdo exemplifies South Korea’s unique blend of technology and culture, with its state-of-the-art IoT systems managing everything from traffic to waste, all while showcasing stunning public art. For Novosound, this was the perfect introduction to the region—a glimpse into how deeply technology is woven into everyday life in South Korea.

What truly stood out during the visit was the openness of South Korean businesses to international collaboration. This enthusiasm mirrored the innovative spirit that Novosound has experienced in North America, creating a strong foundation for meaningful partnerships. The fast-paced, direct style of business in South Korea resonated with Novosound’s own approach, allowing for swift and efficient progress.

The success of this venture owes much to the guidance of a local business consultancy, which helped Novosound navigate cultural nuances, set up key meetings, and build strong relationships. These connections were further cemented during evenings spent sharing stories over Soju and Korean BBQ—a testament to the importance of personal connections in business.

As Novosound looks ahead, the company is excited about the potential of these new partnerships. The expansion into South Korea is more than just a market opportunity; it’s a chance to build lasting relationships that bridge cultures and meet the needs of South Korean businesses. With ongoing initiatives like Horizon Europe fostering international collaboration, Novosound sees endless possibilities for the future.

This expansion is just the beginning of what promises to be a long and fruitful journey in the APAC region. Novosound is eager to contribute to the vibrant and rapidly evolving tech landscape in South Korea and beyond.