Marketing and Communications Specialist
Innerspec Technologies, a global leader in automated non-destructive testing solutions, is seeking a Marketing and Communications Specialist to join their European headquarters in Loeches, Madrid, Spain. The role involves optimizing corporate website content, managing social media, organizing events, conducting webinars, maintaining case studies, and crafting newsletters.
Posted 56 day ago
Innerspec Technologies, a global leader in automated non-destructive testing solutions, particularly ultrasonic testing, is seeking a dynamic Marketing and Communications Specialist to join their European headquarters in Loeches, Madrid, Spain. This full-time position offers an exciting opportunity for an individual with a background in marketing and communications to play a pivotal role in developing marketing strategies, enhancing brand presence, and supporting the overall growth of the business.
- Optimise corporate website content, considering SEO and Google Analytics.
- Create compelling content and manage social media platforms to enhance customer engagement.
- Identify, organise, and participate in key events, trade shows, and conferences.
- Organise and conduct webinars in collaboration with Product Managers.
- Develop and maintain a library of case studies and customer testimonials.
- Craft regular newsletters to keep customers informed about updates and events.
- Assume overall responsibility for brand management and corporate identity, ensuring consistency in brand messages.
- Monitor and report on the effectiveness of marketing communications.
- Maintain effective internal communications with colleagues across Innerspec offices.
- Conduct market research to stay informed about industry trends and customer needs.
- Background in Marketing, communications, journalism, or a related field.
- Strong verbal and written communication skills in English.
- Experience in editing videos and images using Adobe tools.
- Ability to proactively engage with sales and product engineers.
- Creative thinking skills.
- Experience in industrial products and B2B marketing.
- Interest and strong affinity for engineering and technology.
Innerspec is an innovative engineering company experiencing significant expansion. Utilising their proprietary technology, they specialise in designing and manufacturing automated, non-destructive inspection equipment for industrial users. The company thrives on a culture of innovation and is positioned at the forefront of technological advancements in the field.